Wednesday, March 17, 2010
345/365 Is it food or is it soap?
The humor in this struck me after I made a pot of soup for dinner and shortly thereafter took a shower. I'd call it diversification, wouldn't you?
Which came first, the chicken base or the shower scrub?
Having studied marketing and operating in the industry for several years, this is a sales/marketing concept that comes up over and over and over again. Can your product be used for anything besides its originally intended use?
Arm & Hammer Baking Soda is a classic example of a creative marketing strategy that expanded the product's reach. People had been using baking soda in baking for ages, so to fuel growth, Arm & Hammer ran a campaign that focused on the myriad of other uses for its product. Deodorize your fridge! Use it when you do laundry! Scrub tough-to-clean pans! Extinguish grease fires!
It looks to me like the maker of this simple, round container may have done something similar.
Camera: Canon 40D with 60mm macro lens and 430EX Speedlite, 1/125s, f/2.8 at ISO 500